公司动态

         
The timing of this year’s China International Trade Fair for Apparel Fabrics and Accessories Spring (Intertextile) in Shanghai is unusual, because it’s not only the first trade fair in textiles nearly a month after the global COVID-19 epidemic reached the inflection point and the local cases in China were cleared, but also the first trade fair in textiles after months of continuous surge in the prices of global textile raw materials, such as cotton, synthetic fibers and dye stuff & auxiliaries.

The textile and garment industry is standing at a crossing. What are the new focuses and inspirations in this Intertextile? Is there any enterprise growing against the trend in such a difficult situation?

To see a world in a grain of sand. This time, let’s take the new yarn brand Danx as an example to take a look at the current changing situation and corporate self-reliance, and the unusual approaches taken by a yarn enterprise against the trend.

The textile industry, especially the yarn industry, has not changed much over the years. In this industry, there are very few players that can make a stir and stimulate others to get up and compete in the market, thereby activating the whole industry. As veterans in this trade, the founders and investors of Danx clearly saw the opportunity. After several years of planning, Danx, a brand featuring natural and environment-friendly functional yarn came into being.  

An industrial brand perhaps is destined to take an unusual path to become preeminent. While finishing brand building, team building and factory acquisition, Danx encountered many tests such as the trade war between China and the US, the outbreak of COVID-19 and the sharp rises in raw material costs. A changing situation brings difficulties as well as opportunities. Relying on the power of capital and the vision of management, Danx stopped being reactive, but began to take proactive actions and expand against the trend by focusing on environment-friendly products. On the one hand, the company recruited outstanding talents in this profession, turned from the original processing strategy to proactively promoting itself to brands, and strived to establish long-term cooperation with end customers. Therefore, it got almost all the certifications required by European and American brands in a very short time. On the other hand, it seized the opportunity brought by the Sino-US trade war and the outbreak of COVID-19. Danx acquired good spinning mills and dye-houses, invested heavily in technological upgrades, improved itself, innovated its production process, improved its management level, reduced the product costs effectively, and enhanced the cost performance significantly, building up its core competencies in high-end yarn manufacturing.

In the final analysis, the core of a business is products. For a small and young brand like Danx, in addition to being competitive in terms of cost, delivery time, service and qualification, the key is to have competitive products. Therefore, under the theme of environmental protection and functions, Danx launched many products with good focuses and selling points in this Intertextile. As Danx's debut in a major trade fair, it was stunning.

Danx believes that sustainable development is an eternal theme for the textile and garment industry. In the post-epidemic era, people attach more importance to environmental protection. Meanwhile, it’s Danx’s eternal pursuit to give consumers a more environment-friendly, healthy and comfortable experience through continuous technological innovation. Sticking to its mission and studying hard, Danx had many new products well received by a number of clothing brands in this Intertextile.

Among many environment-friendly products, Danx launched its high-proportion Recycle Cotton series for the first time. 73% of the world's used clothes end up in landfills. The recycling of used clothes is both a social responsibility and a business opportunity. Danx’s Recycle Cotton is environment-friendly yarn made of waste cloth, such as scraps produced in the textile production process and offcuts produced in the garment cutting process, through centralized loosening, impurity removal, dust removal, mixing and carding, coupled with the unique new craft yarn spinning technology of Danx. Through constant experimentation and process innovation, Danx pursues increasing the content of recycled cotton in its yarn, and has now achieved a steady 30% content in mass production. Moreover, yarn products with a higher content of recycled cotton up to 30%-50% are already under development. Meanwhile, Recycle Cotton can also be blended with recycled polyester, environment-friendly viscose, recycled Tencel, raw liquid dye-free fiber, etc., to develop a series of multi-component products, which can be used in the fields of knitting, weaving, sports, leisure and home furnishing. The factory of Danx has a complete industrial chain covering waste cloth recycling, processing and spinning, and abundant production capacity, which can meet the demand for mass production by order.

Apart from Recycle Cotton, at the Intertextile, Danx also launched a series of products of recycled polyester, recycled Tencel, environment-friendly viscose, raw liquid dye-free polyester and raw liquid dye-free viscose collaborated with world-renowned environment-friendly raw material suppliers such as LENZING and Unifi.

In addition to environmental protection, Danx also uses innovative materials and processes to give fabric a natural, three-dimensional and colorful texture. It has launched the stylish Inspiration series, such as the petal yarn, smoky yarn, and bunchy yarn and so on.

Changing in response to changes and taking one step back for advancing better, Danx is like a rainbow in the yarn industry after the epidemic. In such an uncertain situation, it dares to achieve rapid growth against the trend, quickly seize the market, and stir the whole yarn market. It seems to tell us another way of thinking to business success.